Business Changes effective 20th May 2021
Effective 20th May 2021, we will scale down & cease our weekly concierge service of fresh produce. Frozen durians will continue to be available every week.
It's been a challenging year. The Thorny Fruit Co survived its second year through a pandemic. If that isn't a crazy experience, I don't know what is.
Unfortunately, even with business booming the past 12 months, I haven't been able to find consistent staff to help with the picking and packing of weekly orders. Therefore, I've regretfully had to make the decision to scale down to stop the concierge service model, and go back to the grassroots of The Thorny Fruit Co.
The Group Buy Model
When I started with exotic fruits, it was on a pre-sale group buy model with specific dates for every fruit that came into season. Depending on how often the fruits were sent down from Northern Territory or Far North Queensland, I was able to pick two dates about one or two weeks apart, and collect orders only for those delivery dates. That model helped me run a more efficient, and less labour intensive business. I didn't need capital or storage space either!
It's time to go back to our roots.
The Thorny Fruit & The Freezer
But you know what? I'm stuck with an awesome 9sqm freezer skid hire for the next 6 months, and a fantastic supplier, Don's Durian. So specialising in selling Thorny Fruits will always be our hero.
Every once in a while, Uncle Don will also bring down frozen cempedak, frozen salak madu, and other delicious Malaysian treats - and we can't say no to his brand's quality produce. We'll run these products as a limited time group buy.
What about the pop-up events?
That's another thing we need heavy man-power for, and we've had complaints that our queues are slow. Hey! How many people in Sydney do you know can open 100kg durians in 2 hours without? Send us a message!
We still will run our events, when we have the stock and resources, of course! The website, Facebook, Instagram or email newsletter is the best place to find out when that happens.
We apologise for the inconvenience this changes makes. While we loved being at your service, sometimes there is only so much one person can do.
The website will gradually see sections changed, and products will be unavailable. This will all work with the new business model.
In the meantime, subscribe to our email newsletter if you want to be ahead of the changes.
Thanks for the smelly times!